OVERVIEW

From it's 1971 origins in Pittsburg, Pennsylvania, TAF® (previously known as The Athlete's Foot®), has continued to revolutionize the way the world buys athletic footwear. TAF was the world's first franchisor of athletic footwear and has been continuously recognized as the world's leading authority on franchising athletic footwear.

Following its mission of meeting the needs of the everyday athlete, the 37 year-old brand is being reinvigorated with a modernized company logo, a new merchandising system, new in-store design, and an urban fashion boutique concept known as TAF UP™.

World Franchising Network selects TAF in Top 100 Franchises for 2009. Learn More

The National Minority Franchising Initiative (NMFI) selects TAF in Top 50 Franchises for Minorities Learn More

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