NexCen's two franchised retail concepts include: Shoebox New York® and TAF® (previously known as The Athlete's Foot®).
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Shoebox store design by Sergio Mannino Studio.
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SHOEBOX NEW YORK®
Franchise Opportunities
The Shoebox New York® concept had its genesis from Shoebox, one of New York's
premier women's multi-brand retailers for luxury footwear, handbags and accessories. Established in 1954 and known for its vast product assortment and trend-setting styles from top European and
American designers, Shoebox garnered a dedicated following of sophisticated women. Shoebox New York continues this tradition by offering high-quality, high-fashion shoes and accessories in franchised
stores in the U.S. in New York and Florida and internationally in Kuwait, South Korea and Vietnam.
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TAF® (previously known as The Athlete's Foot®)
Franchise Opportunities
TAF®, previously know as The Athlete's Foot®, was the world's first franchisor of athletic
footwear stores. The concept, founded in 1971 in Pittsburgh, Pennsylvania, began domestic franchising in 1972 and opened its first international store in Adelaide, Australia in 1978. Today, TAF is recognized as
the world leader in athletic footwear franchising operating in more than 35 countries. NexCen Brands acquired TAF in November of 2006 and launched a global re-branding effort in 2007. With a mission of
meeting the needs of the everyday athlete, the 37 year-old brand is being reinvigorated with a modernized company logo, a new merchandising system, new in-store design, and an urban fashion boutique concept known
as TAF UP™.
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