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STORE DESIGN During the consolidation, the new Pretzelmaker® has a new logo and in store design. New stores and remodeled locations will feature signage with the new red, white and black logo. Walls will be painted with earth tones and flooring will be set with terra azul tiling. Store features will be accented by new recessed lighting. "The Pretzelmaker design brings our pretzel concept up to date," said Sean Falk, franchise owner in Ohio, Kentucky and Michigan. "It's modern, warm and more welcoming than our current design and it's a much better representation of our product." The new Pretzelmaker store is very appealing. I would recommend it to other malls," said Michelle Adkins, leasing representative for Glimcher Properties. "The overall design has an upscale, trendy, and high-end feel to it. The aesthetics and quality of product, taken together, give shoppers the ultimate customer-centric mall experience."
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