FREQUENTLY ASKED QUESTIONS

Q. How much does it cost to open a MaggieMoo's® Ice Cream & Treatery?
A. The total start up investment for a MaggieMoo's franchise varies depending on U.S. Region or international country. Review Item 7 of the Federal Disclosure Document and consult with your Development Manager regarding your specific situation.

Q. What are the initial franchise fee and royalty payments?
A. The initial franchise fee for a single store in the USA is $25,000, which is paid in full at the time you execute the franchise agreement. Development fees for multiple stores are additional. The ongoing royalties are 6% of your net sales and 2% for the Marketing Support Fund (MSF). Master Franchise/international fees vary per country. Please contact us directly for more information.

Q. What does the franchise fee cover?
A. You are granted the right to own and operate a MaggieMoo's Ice cream and Treatery for ten years, plus two five-year renewal options. In addition, you receive:

• Ongoing enrollment in our training program at NexCen University
• The right to use MaggieMoo's International trademarks and proven successful operating methods as outlined in our Operating Manual
• Enrollment in our training program at NexCen University
• Real estate support
• The benefit of our prototype Treatery design and staff consultation during the construction of your Treatery
• A full set of MaggieMoo's manuals to assist you in operating your Treatery
• Assistance in planning your Grand Opening and ordering your initial inventory and supplies
• On-site assistance prior to and during your Treatery opening, and on a regular basis thereafter
• The use of our established supply sources, including negotiated prices that could not likely be attained by an independent ice cream store
• The benefit of our proprietary, trade secret formulas and recipes
• The use of merchandising support programs, product tie-ins and seasonal promotions that are developed to attract new customers, cultivate and enhance customer loyalty and maximize the frequency of visits
• The benefit of MaggieMoo's Research and Development team which constantly tests new products and searches for new ideas and better ways to serve you and your customers

Q. What are the minimum requirements for franchise candidates?
A. To ensure that our franchisees will be able to qualify with both lenders and landlords, we require potential franchisees with in the United States to have at least $75,000 in liquid capital and a $225,000 net worth. In addition food service and/or retail experience is desired, although not mandatory.

Q. How much can I make as a MaggieMoo's Franchisee?
A. We only provide an earnings claim in our Federal Disclosure Document. Please refer to Item 19 of that document for more information. We recommend that prospective franchisees conduct their own independent investigation to determine whether or not the franchise will be profitable. We can provide you with a detailed listing of our current franchisees and developers, whom you may contact directly to discuss sales figures or earnings.

Q. Can a store be purchased as an investment without my being the full time manager?
A. Yes, but you will need a qualified manager to operate the store. In our experience, the more involved the franchisee, the more successful the store. With this goal in mind, we require that every franchisee attend the company's training headquarters in Norcross, Georgia.

Q. Is franchising for me?
A. Franchising is an effective personal and business strategy that can help you achieve your dreams. During your evaluation of your business opportunity, you will be asked to examine how MaggieMoo's can help you achieve your short and long term goals and objectives. We strive to enlighten and educate each candidate so they can make an informed business decision about MaggieMoo's based on our Mission, Core Values and Brand Strategy.

Q. What is the size of a typical store?
A. The typical store size is between 750 and 1,400 square feet (meter square/m²)

Q. Do we honor U.S. military veteran's discount?
A. Yes we do. We find that military veterans make excellent franchisees and we encourage these individuals to consider becoming a part of our system. We offer a 15% discount off the initial franchise fee for U.S. military veterans.

Q. What kind of support will I receive after I sign the contract?
A. You will have ongoing access to our expertise and materials in the areas of: Business Development and Administration, Site Selection and Store Leasing, Construction, Purchasing Training, Store Operations, Quality Control, Promotions, Marketing, Research and Development.

Q. Are multiple store opportunities available?
A. We highly encourage Area Development Agreements in the United States and Master Franchise Agreements internationally.

For qualified franchisees who desire the right to develop multiple stores within a designated territory, we offer the opportunity to enter into an Area Development Agreement with us. Under this agreement, the franchisee is licensed to develop a mutually agreed upon number of stores in accordance with a specified development schedule. The number of stores to be opened in a particular area is dependent upon a number of factors such as population density, demographic data, the number of potential locations for stores, and the presence of competition. During the term of the Area Development Agreement, we may not open, nor permit others to open, stores operating under the MaggieMoo's Ice cream and Treatery marks in the territory for as long as the Area Development Agreement is in effect.

An International Master Franchise agreement is when a master franchisee is licensed to open and operate multiple stores with the additional possibility of sub-franchising within a defined territory. The territory is typically a state, a single country or group of neighboring countries and the one time "country fee" or "master fee" is based upon the potential store development with in the territory. The amount of monthly and the possibility of participating in the Marketing Support Fund may vary.

For more information, please read our 10 Steps to Becoming a Franchisee or
Request Franchise Information to get started.