Below is a brief description for each of our brands. Please select your brand of interest to learn more.
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SHOEBOX NEW YORK®
Franchise Opportunities
The Shoebox New York® concept had its genesis from Shoebox, one of New York's
premier women's multi-brand retailers for luxury footwear, handbags and accessories. Established
in 1954 and known for its vast product assortment and trend-setting styles from top European and
American designers, Shoebox garnered a dedicated following of sophisticated women. Shoebox New York
continues this tradition by offering high-quality, high-fashion shoes and accessories in franchised
stores in the U.S. in New York and Florida and internationally in Kuwait, South Korea and Vietnam.
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TAF® (previously known as The Athlete's Foot®)
Franchise Opportunities
TAF®, previously know as The Athlete's Foot®, was the world's first franchisor of athletic
footwear stores. The concept, founded in 1971 in Pittsburgh, Pennsylvania, began domestic franchising in
1972 and opened its first international store in Adelaide, Australia in 1978. Today, TAF is recognized as
the world leader in athletic footwear franchising operating in more than 35 countries. NexCen Brands
acquired TAF in November of 2006 and launched a global re-branding effort in 2007. With a mission of
meeting the needs of the everyday athlete, the 37 year-old brand is being reinvigorated with a modernized
company logo, a new merchandising system, new in-store design, and an urban fashion boutique concept known
as TAF UP™.
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GREAT AMERICAN COOKIES®
Franchise Opportunities
Great American Cookies® was founded in Atlanta, Georgia in 1977 on the strength of an old
family chocolate chip cookie recipe. For more than 30 years, Great American Cookies has maintained the
heritage and integrity of its products by producing original cookie dough exclusively from its plant in
Atlanta. The brand has been made famous by its signature Cookie Cakes, trademark flavors and menu of gourmet
products baked fresh in store.
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MAGGIEMOO'S®
Franchise Opportunities
Founded in 1989, in Kansas City, Kansas, MaggieMoo's® Ice Cream & Treatery specializes in serving
super-premium ice cream and desserts. The brand is known as the innovator of the world's first ice cream
cupcake, and has consistently been awarded blue ribbons by the National Ice Cream Retailers Association.
In addition to providing customers with premium ice cream, MaggieMoo's plays a larger role in the community
by involving Miss Maggie Moo, ice cream celebutante for the Treatery, with charitable organizations and
community groups.
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MARBLE SLAB CREAMERY®
Franchise Opportunities
Marble Slab Creamery®, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the
frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on
location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's
famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream
flavors.
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PRETZELMAKER®
Franchise Opportunities
Pretzelmaker® and Pretzel Time® specialize in offering hand-rolled soft pretzels,
innovative soft pretzel products, dipping sauces and beverages. Beginning in April of 2009, NexCen began
the consolidation of the brands, which will result in the new Pretzelmaker. Long recognized as innovators
in their industry, the brands are credited with inventing the popular Pretzel Dog and portable Pretzel
Bites. Collectively, Pretzelmaker / Pretzel Time is the second largest soft pretzel franchise in the U.S.
with more than 360 stores worldwide.
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